The Nike Experiment: How the Shoe Giant Unleashed the Power of Personal Metrics

Nice Wired piece on the Nike+ revolution - there’s even a quote from Panic’s Cabel Sasser. A few years ago, I was pretty serious about cycling and I think it’s safe to say that most cyclists are tech/gear geeks. I’ve been running lately instead and I’m definitely in the minority in terms of loving charts, graphs, tracking average heart rates, mileage, etc. I need that constant feedback showing my improvements. I just bought a Garmin Forerunner today so I can amp up my exercise geekery by an order of magnitude - look out!

Posted on June 23, 2009 · Comments
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